LAUNCH DARKLY

Imagine this: a trilogy of videos where the heroes are developers, not in capes, but in comfy swivel chairs. LaunchDarkly didn't just launch a campaign; they launched a sitcom where each episode a love letter to the devs of the world.

The “Bad Ship Happens” series: It's like the secret handshake of the coding club, featuring our beloved bumbling idiot of a roommate. Always well intentioned, but there’s never a dull moment.

Now, let's talk branding. If LaunchDarkly's logo were any more subtly sprinkled throughout these videos, it'd be a Where's Waldo page. We're talking branding that sneaks up on you like that forgotten semicolon—you don't see it, but oh, it's there.

As for the microsite, it's less "Buy Now!" and more "Come hang out." It's where the cool kids—and by kids, I mean the sleep-deprived, caffeine-fueled code whisperers—congregate. Interactive? Check. Informative? Double-check. Pushy? Not even a little. It's the chill afterparty following the main event, minus the awkward small talk.