PHILIPPINES TOURISM

It really IS more fun in the Philippines.

Pack your bags, and leave your regular travel itineraries at the door because this is not your average tourist’s guided tour. It’s a whirlwind journey, led by none other than the Apl.de.ap of the Black Eyed Peas.

Sponsored by the Philippines’ Department of Tourism, we took celebrities including Will.I.Am, Jo Koy, and Chanel West Coast as well as nearly two dozen social influencers (and their massive followings) on a once-in-a-lifetime adventure, narrated by the stars themselves. From the rugged mountains of Pampanga, Apl.de.ap's very own hometown, to pristine beaches that may as well be a desktop background, we've covered every inch of this paradise with a sprinkle of celebrity dust.

But this isn’t just about the glitz and the glam. It was about immersing both the cast and crew into the culture. Dancing with the locals, swimming with the whale sharks, and eating enough traditional pinoy food to make our stomachs explode, all made the trip memorable.

Spanning 10 episodes and a seemingly infinite number of social deliverables, our campaign fused film, photography, and motion graphics to capture the soul of the Philippines in a symphony of visuals that will make your heart beat to the rhythm of its islands.