EASTON BATS

You get fireballs. You get chaos. And you get one very cinematic manhunt.

For the launch of Easton’s new Hype Fire bat, we wanted to flip the script on traditional youth sports content. So instead of slow-mo swing montages and overly serious VO, we built a full story world where the Hype Fire has “leaked,” and a group of kids is using it to launch baseballs into low orbit.

And so of course, a group of baseball coaches are on the hunt for this new bat. The coaches chase the kids with heat scanners and drones, scrambling to get the Hype Fire Bat back. (Sandlot vibes, but with thermal imaging and a budget.)

The deliverables spanned:
• A hero spot (30s)
• Two teaser trailers (15s)
• A technical product film (30–60s)
• Full photo campaign

Shot across suburban backyards, dusty fields, and late-day sunlight, this campaign brought narrative, VFX, and product swagger together in one cohesive universe. Because when your product actually changes the game, the campaign should feel like a movie.

Don’t forget about the cliffhanger… The kids got away. Obviously.